Getting More Reviews

Reviews are the lifeblood of discoverability on the Google Workspace Marketplace. More 5-star reviews mean better rankings, more installs, and increased trust from potential users.

This tutorial covers a simple yet effective technique to dramatically increase your review count.

The One Simple Hack

Teach users exactly how to leave a review and offer something in return.

Most users do not know how to leave a review on the Google Workspace Marketplace. The process is not obvious. By showing them the exact steps visually, you remove all friction.

Combine this with a small incentive (free credits, extended trial, unlocked features) and you create a simple value exchange. They get something useful. You get a review.

Do not ask on first open. The user has no experience with your add-on yet.

Do not use random popups. Interrupting users mid-task will annoy them.

Instead, place the review prompt where users are already thinking about value: your pricing page, credits page, or account settings.

Why This Works

Users do not know how to review. The Marketplace review flow is buried. A short visual guide removes this barrier entirely.

Reciprocity drives action. When you offer something in return, users feel a fair exchange is happening. Most will follow through.

Friction is minimized. The user is already in your add-on, already engaged, and you are showing them exactly what to do. There is nothing to figure out.

How to Implement It

• In your pricing, credits, or account page, add an option that says something like "Write a review to claim free credits"
• When the user clicks, show a short GIF or animation demonstrating the 3 steps: click the Review tab, select 5 stars, submit
• Below the GIF, display a button labeled "Go to the Marketplace" that opens your add-on listing in a new tab
• Once the user clicks that button, replace it with "I wrote the review - Claim credits"
• When they click the confirmation button, grant the reward immediately

You might ask: how do you verify the user actually wrote the review? You do not. Most users will follow through. The small percentage who claim without reviewing is an acceptable trade-off for keeping the flow frictionless.

Common Mistakes

1. No visual guide. Simply asking for a review is not enough. Users do not know where to click. Show them the exact steps with a GIF or animation.

2. No incentive. Users are busy. A simple reward (credits, features, extended trial) gives them a reason to act now.

3. Assuming users will write reviews. They will not. Even satisfied users rarely leave reviews unprompted. You need to ask, show them how, and give them a reason.